Building RVPs Playbook
A reference guide for locker room attendees. Login. View topics. Pick a module. See what to do.
Producer vs. Builder
Shift mindset from Producer to Builder. Most leaders build a sales team. Builders train leaders and install systems.
Problem: Most leaders build a sales team and train agents to sell. They wait for people to need them. This is a job, not a business.
You'll: Complete the self-audit, identify your current phase, write your target income.
The RVP Math
The exact formula for RVP qualification. Daily activity breakdown, monthly targets, and tracking templates.
Problem: RVP qualification is a math problem. Specific activity, specific time, specific result. No guessing, no hoping, just numbers.
You'll: Calculate your RVP number, set daily targets, create your 90-day roadmap.
Recruiting
You cannot build without people. Most agents recruit by luck. Builders recruit by system.
Problem: Most agents recruit by luck and hope. Builders recruit by system with qualified contacts and outreach that works.
You'll: Build your list (50 names minimum), write your outreach script, set weekly targets.
The Launch Code
Take new recruits from Licensed to Productive in 10 days. A step-by-step onboarding system.
Problem: New agents stall in study mode. They wait, they prepare, but they don't start.
You'll: Create your 10-day template, build Day 1 training plan, set up tracking.
Field Training
The three-part structure: Before, During, After. Most leaders only focus on during. This is why training doesn't stick.
Problem: Most leaders only focus on what happens during the appointment. They miss the critical before and after phases.
You'll: Create your appointment checklist, write your observation guide, plan your first training.
Identifying Leaders
Identify future RVPs before their first sale. Builder vs. drainer identification and early warning signals.
Problem: Most leaders invest in everyone. They spend time on drainers and wonder why they're tired.
You'll: Build your identification matrix, create interview questions, name your top 3 candidates.
Team Rhythms
Meetings that drive action. Clear standards and clear accountability. Not motivation that wears off in 48 hours.
Problem: Most teams meet to get motivated. This wears off in 48 hours.
You'll: Design your meeting agenda, create your recognition system, set up accountability partners.
Developing Leaders
The four stages of development. Match your investment to their stage. You cannot promote people who aren't ready.
Problem: You cannot promote people who aren't ready, but you also cannot wait forever.
You'll: Map each leader to their stage, create individual growth plans, schedule monthly 1-on-1s.
Territory Expansion
Plant flags in new cities. Find local leaders. Build remote systems.
Problem: Growth requires expansion into new territories with the right systems and local leadership.
You'll: Assess your readiness, name your next target city, create your expansion checklist.
30-Day Installation
The execution module. You have the systems. Now install them. Week-by-week roadmap and review rhythm.
Problem: You have the systems, but they're not installed. Knowledge without execution is useless.
You'll: Complete your 30-day calendar, schedule weekly review blocks, set up your tracking system.
Building RVPs Playbook — For Primerica locker room attendees